AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in France, Q1 2025
Explore the performance trends of the top 5 beauty retail apps on iOS in France during Q1 2025, including download and active user metrics.
In the first quarter of 2025, the top beauty retail apps on iOS in France showed varied trends in downloads and active user engagement, according to data from Sensor Tower.
SEPHORA - Maquillage, Parfum saw a notable start with downloads peaking at 20.5K in mid-January, followed by a gradual decline to 8K by the end of March. Active users showed fluctuations, beginning at around 375K and closing the quarter at approximately 334K.
Beauteprivee - Ventes privées experienced a consistent download rate, starting at 7.6K and stabilizing around 4K towards the quarter's end. The app maintained a steady active user base, fluctuating around 80K to 97K throughout the period.
Nocibé downloads started strong at 9.5K in early January, but gradually decreased to 3.3K by March. Active users initially dropped from 61K to 42K, then rebounded slightly to 44K.
Notino: profumi e cosmetici showed a steady increase in downloads, peaking at 6.4K in late February. Active users were stable, ranging from 38K to 48K, demonstrating consistent engagement.
Finally, Yves Rocher : beauté & makeup had a gradual decline in downloads from 3.6K to 2.1K. Active users remained consistent, averaging around 14K to 17K.
For more detailed insights into these trends, visit Sensor Tower's platform.
